SIN Brooklyn Studio Tour — Virginia Sin Interview

We’re celebrating outstanding girls within the worlds of meals and design all through Ladies Are Superb Month (aka Ladies’s Historical past Month, Food52-style). Is there a lady we must be profiling? Tell us.


Virginia Sin, the founder and inventive director of Brooklyn-based ceramics and residential items model, SIN, has lengthy been a part of the Food52 neighborhood. We’ve been fortunate to hold her stunning, considerate work in our Store for over a decade, and anxiously await her new designs every season.

Not too long ago, we visited Virginia at her new, expanded Brooklyn studio to study extra about her profession, SIN’s evolution, and her love for Martha Stewart.


Is creating one thing you get pleasure from or is it one thing it’s essential to do?

Virginia Sin: I really feel like they don’t should be mutually unique. When pivoting between enterprise selections and inventive selections, I believe there’s positively a stability and an artwork kind to juggling all of it.

When did you understand that is what you wished to do?

I believe that entrepreneurship has been part of me since I used to be a small little one. Earlier than Sin, I labored in promoting for 12 years. However, on my first day on the job, I used to be sitting in a cubicle all day and it crushed my soul. Then later—after years of constructing manufacturers—I noticed I wished to construct a model of my very own. I simply knew that that is what I wanted to do.

What a part of your work are you most pleased with?

Having the ability to develop an excellent ownable, visible language—being a product that somebody seems at and acknowledges as a SIN design has all the time been one thing that I labored actually arduous in direction of.

How does being a lady affect your work?

I’ve all the time been actually passionate and dedicated to creating certain thatI could be a actually sturdy chief and that I’m in a position to lead by instance. And it’s tremendous necessary to me to empower my group and make them really feel like they’re not solely valued, however simply so extremely expert and proficient—and that they’ll do no matter it’s that they wish to obtain.

Who’s probably the most inspiring girl in your business?

I all the time take into consideration Martha Stewart. She’s reinvented herself, remains to be so related and simply so resilient. So, yeah, I believe she’s a very good one.



Have every other questions for Virginia? Tell us within the feedback beneath!
SIN Brooklyn Studio Tour — Virginia Sin Interview

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